THE

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August 28th, 2026 | By Jorge Rodriguez

Can a New Iconography Recompose a Shared Identity?

For this series, Rubio & del Amo, a Murcia-based studio specializing in visual identity, editorial design and packaging, joins forces with Cruz más Cruz, the Madrid firm founded by José María Cruz Novillo and later consolidated with the arrival of his son Pepe. Two fairly complementary sensibilities feeding into a common project.

August 20th, 2026 | By Jorge Rodriguez

Medusa

In the mid-1990s, I had many printed copies of the Financial Times in my hands. Probably sometime between 1995 and 1997. I was fascinated by its design, the wan salmon of its pages and Ingram Pinn’s illustrations: its visual identity, basically. As for reading it, very little, I confess. It was an almost purely retinal experience, and little else. But it became clear to me that its texts were written for professionals —people who make decisions on the basis of verified information—

August 15th, 2026 | By Jorge Rodríguez

Time, the Press, and the Smell of Fresh Ink

The smell of fresh ink on a print just lifted from the press has a remarkable ability to turn devotees into addicts. So do the uneasy intervals built into the process, which forge a very particular bond with the craft. This lies at the origin of nearly every printmaking and screen-printing workshop. Another trait they tend to share is an unusual capacity for endurance...

July 30th, 2026 | By Jorge Rodriguez

Can a New Iconography Recompose a Shared Identity?

Given its scale and significance, I will present my analysis of this project in several installments. These are the ten design proposals shortlisted for the next series of euro banknotes. At this moment, they are under the gaze of millions. Citizens of the euro area have been invited to choose their favorites in a survey that will remain open until September 21...

July 25th, 2026 | By Jorge Rodriguez

Can a New Iconography Recompose a Shared Identity?

Designing the banknotes destined to circulate throughout a monetary area such as Europe is among the most prestigious and consequential commissions a professional or design studio can receive. Creating an image to be shared by millions of people, condensing an identity into visual form, and meeting complex demands of legibility, security, symbolism, and instant recognition constitute a task at which even a demigod like Hercules might have failed...

My Fellow Pharaohs
April 12th, 2026 | By Jorge Rodriguez

My Fellow Pharaohs

I have a couple of friends named Ramses. I met them in Cuba, and both ended up in Spain. I’m not sure if they are still there, probably. But what continues to strike me is not the trajectory. How is it that I have two friends with the name of a pharaoh? How is this possible?
I tend to think it has to do with Ramses II—the pharaoh who ruled Pi-Ramesses (Nile Delta) between 1279 and 1213 BC. Western civilization had little awareness of his existence until the early seventeenth century.

Lines and Crosses
March 30th, 2026 | By Jorge Rodriguez

Lines and Crosses

It takes only a glance at my MSN (Microsoft Start) homepage to think that every day someone discovers something that forces us to rewrite the history of humanity. I imagine historians exasperated, stalled again and again on the first page.
One of those stories—always amusing—claims that 'a set of geometric markings engraved between 34,000 and 45,000 years ago on small sculptures and tools is forcing a revision of the history of human communication.'

The Habit Makes the Nun
March 27th, 2026 | By Jorge Rodriguez

The Habit Makes the Nun

I had the opportunity to read, in the latest issue of The Critic, an article on Sancta, the most recent work by Austrian choreographer and director Florentina Holzinger, one of the most radical figures in the contemporary European scene. It takes as its point of departure Sancta Susanna (1921–22) by Paul Hindemith—already scandalous in its time—and expands it into a hybrid scene somewhere between opera, performance, concert, and a ritual of quasi-satanic affiliation.

Index and Chiromancy
March 17th, 2026 | By Jorge Rodriguez

Index and Chiromancy

On my way home, on one of the trains at Miami Airport, I took this photograph. A passenger had left a sticker on one of the metal poles inside the carriage. Whoever it was—judging by the code—came from Guayaquil and carried it on their suitcase. The author, it would seem, now lives on these shores.