On September 29, Meta expanded Muse for small businesses, adding connections to professional Instagram and Facebook accounts and tools such as QuickBooks, Shopify and Stripe. The company says owners can ask the agent to review sales, flag expenses, draft campaigns and sort incoming tasks. It also says nothing is published, sent or paid for without the owner’s approval. Meta’s vice president of AI products told Axios that about a third of Muse’s early users had already connected some kind of business account. That is an early adoption signal, though Meta has not published its own active-user figures or how often connected accounts lead to completed work.

The new connectors bring the agent into a shop’s working records, from sales and customer questions to advertising performance and bookkeeping. For an owner without separate marketing or finance staff, one interface spanning those chores could free time for running the business. It also puts sensitive records and routine decisions within reach of a service run by the same company that sells advertising and controls platforms where many shops find customers. Meta says the owner approves actions affecting the outside world; each business still has to decide what data Muse can access and which changes it may make. The reported connections show owners granting access. Meta has not published figures on hours saved or sales generated by Muse.