Meta's Oversight Board has ordered Instagram to remove a reportedly AI-generated sexualized video impersonating a woman who is not a public figure. The eight-second post was flagged by Meta's automated systems, reported by two users, and appealed by one of them, but it remained online. Meta later argued that it lacked a clear signal that the woman depicted was real or that she had not consented, partly because she had not reported the post herself. The Board rejected that standard. It said the content violated Meta's rules on non-consensual intimate imagery and recommended that AI-generated sexualized impersonation of real people be treated as non-consensual by default.

The decision moves the burden away from the target of the abuse. A person whose face or body has been simulated may learn about the post after copies have traveled through accounts, messages, screenshots, and search results. Requiring that person to prove harm first gives the platform time while the image keeps circulating. The Board wants Meta to let trusted friends or family report on someone's behalf and to create a separate reporting category for AI-generated sexualized impersonation. A synthetic body can still damage a real person, and the first useful response is removal before the victim is forced to become the evidence clerk for her own violation.