Meta launched Muse Image, a new AI image generator from Meta Superintelligence Labs, TechCrunch reported on July 7th. The tool is available through the Meta AI app, Instagram Stories, and WhatsApp. It can generate images from prompts, provide preset ideas, edit pictures, create ads, imagine furniture in a room, and power new effects for Stories. The feature drawing the sharpest reaction lets a user tag a public Instagram profile and use that person's images to create new AI pictures. Meta says users can disable this use in settings, but its policy also says people may create content with Instagram material through AI features and that the person whose content is used may receive no notification.

The tagged face changes the meaning of a public profile. A photograph posted for friends, fans, customers, or casual display becomes available as material for another person's scene. The old social network copied attention. This one can copy presence. A face can leave its original caption, place, lighting, and intention, then return inside a generated picture the subject never asked to enter. Opt-out controls move the burden onto the photographed person after the system has already defined public visibility as permission enough to begin. The platform calls it creation. The user sees a familiar face becoming an ingredient.